Reading List // How to Make Money – Revisited

 

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  • The thing about sunk costs
    Tomorrow is another opportunity. There are thirty people over there who are just waiting for you to help connect them, lead them or make things better. But if you’re still defending the stuck project over here, the one you put so much into, you won’t be able to show up for them. Customers, partners, clients […]
  • Big business vs. small business
    Small companies create almost all the jobs. They are the insurgents, the agents of change. Big companies are a backbone, reliable providers of goods and services. Big companies operate at a scale that most of us can’t even imagine. The two points of view often conflict. And each can learn from the other. Net neutrality […]
  • “That’s not what I meant”
    Disagreements among people who mean well usually begin with that emotion. You meant to say something or agree to something, but the “other side” didn’t hear it that way. That’s enough for a customer to walk away forever. That’s enough for a lawsuit. Because denying the experience of the other person doesn’t open the door […]

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