Reading List // How to Make Money – Revisited

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Mistakes, failures and problems
A mistake is something you learn from… you did it wrong, you’ll do it better next time. A marketing failure is a mismatch between what you built and the market. And a problem is an invention waiting to be built, an invitation to find a solution.
The struggle is real
Once a computer (or a player piano) begins to do a task, part of the appeal goes away. Yes, the goods or services might be identical, but the story we tell ourselves about what they took to create disappears. Effort is insufficient, but extraordinary effort (and our perception of that effort) can add value.
Diving boards
The leap at the swimming pool is obvious indeed. Ten steps up the ladder. The wait at the end of the board. The moment in between not-diving and diving. The leap is clear. We can see it and we can feel it. In day to day life, we have worked to eliminate that feeling. Organizations […]