Reading List // How to Make Money – Revisited

 

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  • In search of familiarity
    Ask someone what they do, and they'll probably talk about where they work. "I work in insurance," or even, "I work for Aetna." Of course, most of the 47,000 people who work for Aetna don't do anything that's specifically insurance-y....       
  • Predicting or inventing...
    The most common way to deal with the future is to try to predict it. To be in the right place at the right time with the right skills or investments. A far more successful and reliable approach is to...       
  • Microcopy in the age of the glance
    People rarely read to the end. And they almost never spend as much time reading your words as you spend writing them. Which makes it ironic that the little phrases we use (in designing a simple form, or when we...       

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