Reading List // How to Make Money – Revisited

 

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  • Widest common denominator
    If you’re creating something where widespread inputs, usage and adoption lead to significant benefits, it’s worth considering who you’re excluding. The curb cut turned out not simply to be a boon for wheelchair users. At low cost, it opened the sidewalk to a significantly larger audience of strollers, delivery people and skateboarders, too. Often, we […]
  • “What’s their phone number again?”
    For more than a decade, I’ve been working with the fine folks at 800 CEO READ (and yes, that’s their phone number, and yes, people have asked me how to reach them.) It’s where I exclusively sell my book What To Do When It’s Your Turn. It’s the place my project ChangeThis is still happily […]
  • Make a habit/break a habit
    If you’re trying to help yourself (or those you serve), the most effective thing you can do is create long-term habits. They become unseen foundations of who we will become. The goal of running a marathon in six weeks is audacious, but it’s not a habit. You might succeed, but with all that pressure, it’s […]

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