Reading List // How to Make Money – Revisited


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  • Overpinnings when the underpinnings go away
    Years ago, most middle class people had a huge, expensive piece of furniture in their living room. It played music and captured radio broadcasts. The high-end stereo business was the overpinning built on this underpinning. "If you're already going to...       
  • Mobile blindness
    You don't need a peer-reviewed study to know that when people surf the web on their smartphones, they're not going as deep. We swipe instead of click. We scan instead of read. Even our personal email... We get exposure to...       
  • The beat goes on
    That's what makes it the beat. There are other things that stop. That start. That go faster or slower. But don't worry about the beat. We can't change the beat. The beat continues. When we're watching it, it continues, and...       

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