Reading List // How to Make Money – Revisited

 

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  • Making it political
    The difference between an actual discussion (where we seek the right answer) and a political one is simple: In a political discussion, people don’t care about what’s correct or effective or true. Facts aren’t the point. The honest answer to, “if it could be demonstrated that there’s a more effective or just solution to this […]
  • Transactions without conflict
    It’s only been 140 years since the price tag first appeared. Before that, most every transaction was a negotiation. The seller tried to win by charging more, the buyer by paying less. In many ways, that’s a good thing–treating different people differently, rewarding good customers, adding fluidity to transactions. But for most buyers, most of […]
  • Ringing vs wringing
    Ringing is resonant. A small force causes sympathetic vibrations, and magic happens. Wringing requires significant effort and can even destroy the object it is applied to. When you ring a bell for your clients, you’ve delivered with care and empathy. But when you seek to wring every dollar out of a transaction, you’ve probably engaged […]

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