Reading List // How to Make Money – Revisited

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Rejected!
They didn’t reject you. They rejected an application. They rejected a business plan. They rejected a piece of paper. They don’t know you.
The Sunday circular
The “freestanding insert” was a multi-billion dollar business. Printed in bulk, then handed over to newspapers that would insert it into their Sunday paper, it was filled with coupons. In fact, the coupons were the entire point. And the coupons worked. They worked for two reasons: It gave big companies a chance to treat different […]
An extraordinary book
Great non-fiction helps us see the unseen, plants and nurtures ideas that matter, and, sometimes, can leave us better than we were. Isabel Wilkerson’s new book Caste does all of those things. It uses language, analogy and history to pull together disparate threads into a coherent, devastating whole. Highly recommended.