Reading List // How to Make Money – Revisited

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The simple dynamics of failing retail
The local retailer says, “I’m sitting here all day, with a limited selection and a paid staff, waiting for you to come and buy something I have in inventory. I’m paying rent, just waiting for you to come in, try things on and pay for them.” The online retailer says, “I can use the same […]
‘Not good enough’ is an easy place to hide
Sniffing at the others who care is a form of virtue signalling. It’s also an ineffective way to create real change. “My Prius Hybrid gets 140 miles per gallon.” “My Tesla is solar powered.” “Really, well I take an electric scooter.” “We carpool by sharing a horse.” “A horse? You should walk!” This misses the […]
The enthusiasm correlation
That fan at the game, the one who was cheering the whole time… That audience member, the one that gave a long standing ovation after laughing through the whole show… And that team member, who eagerly participated in the last meeting… Surveys showed that they had a truly great time. They were glad to be […]