Reading List // How to Make Money – Revisited

 

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  • Some problems are easier to sell
    In order to solve a problem, you need to sell it first. To get it on the radar, and to have people devote time, resources and behavior change to address it. Human beings in our culture are wired to pay attention to problems that are: Visible–right in front of our eyes, not microscopic or far […]
  • Mastering the medium
    We know what it sounds like when you’re great at AM radio, classical music or even reality TV. We can imagine the tone and content you’ll need to be really good at being on Broadway. Jack Dorsey has made it clear that Elon Musk has mastered Twitter. He wrote, “I like how [he] uses Twitter. He’s […]
  • A common trap fueled by tribal rivalry…
    Comparing the best example from our tribe with the worst one from the other tribe. We do it all the time, and it hurts. It hurts our ability to connect, and it hurts those we so easily dismiss.       

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