Lee Smith, ND

Seth’s Blog

• Toward dumber
  If you want to reach more people, if you're measuring audience size, then the mantra of the last twenty years has been simple: make it dumber. Use clickbait headlines. Short sentences. Obvious ideas. Little nuance. Don't make people uncomfortable or...       
• The express and the local
  Express trains run less often, make fewer stops, and if they're going where you're going, get you there faster. The local train is, of course, the opposite. Some people hop on the first train that comes. A local in the...       
• Gaztelugatxe
  There's an island off the coast of Spain that houses a church. The church has 230 steps to the top, and it's said that it's worth the climb. What a great expression. Gaztelugatxe can now mean, "it's a lot of...