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  • The market for used eclipse sunglasses
    It doesn't matter how many you have. It doesn't matter how much you paid for them. It doesn't matter how long the line was yesterday... The market is gone. It's a sunk cost. Falling in love with what you have...       
  • Valuing hygiene factors
    A hygiene factor is something you miss when it's gone, but barely notice when it's there. Clean sheets at a hotel, for example. The base salary at a job. Your title. Every time you add one of these factors to...       
  • Preparing (for the test of time)
    We have a word for the fruitless search for perfect: perfectionism. And we have a word for what we do when we dumb something down to get approval: the committee. But what do we call it when we work to...       

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