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  • Avoiding the curse of the low-hanging fruit
    A new organization launches and finds excited and willing customers. These are the early adopters. The nerds. The people who knew they had a problem. These are the easy sales, the folks who will wait in line. And then the curse can set in. You will certainly exhaust this group. Too many competitors are seeking […]
  • Signal to noise ratio
    It’s almost impossible to have a substantive conversation at a soccer match. It’s too loud. Too much noise. It’s exhausting to listen to some politicians speak, because there’s nothing being said. Not enough signal. Signal to noise ratio is the measure of how much cruft we have to work through to get to the heart […]
  • The digital divide is being flipped
    A generation ago, there was a real worry: privileged parents, those with time, education and money, were giving their kids access to the tools of the net while other kids were missing out on the wealth of interactions and information available online. The fear was that this gap would further magnify differences in opportunity. Today, […]

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