Lee Smith, ND

Seth’s Blog

• The mob fears the truth
  It’s not that they don’t know the truth (they might, if they stopped to think about it.) It’s not that they want to know the truth, either. Information is available if they looked for it. No, they fear the truth. And being part of a mob is a good way to hide from that fear.       
• Blockbusters vs. building blocks
  It’s the blockbusters that get all the hype. The home runs, the viral videos, the hits. It’s the sudden shifts, the ideas that change everything, the fell swoops. Fell swoops seem like they’re worth chasing, but a hit isn’t a strategy, it’s an event. Nice work if you can get it, but hard to plan […]
• It’s all horizontal (and books went first)
  With enough top-down energy, it feels like the creator of an idea can broadcast it, anytime and anywhere. That enough hype/promo/media/leverage ought to allow a major publisher or network or candidate to bend the culture simply by yelling. If you follow this road, you’re going to be sorely disappointed. For 500 years, this hasn’t been […]