Sustainability Solutions to Share with Linchpins # 69

I’m sharing “million dollar” creative sustainability ideas.

You can have them for free.

Be a Linchpin. Develop something: ship, ship, ship!

Wash. Rinse. Repeat:

Chemistry has done wonders for many of our lives. It’s also poisoned and killed a lot of people around the world. It makes sense to use products that have a beneficial purpose, like energy efficient / water saving rinse additives.

Where’s the Linchpin opportunity?

It doesn’t make sense to save water in your home if the surfactants and conditioners in the rinse-aid chemistry will later poison rivers, streams and lakes. The world needs a new breed of chemists to embrace water-soluble technologies and find sustainable ways to improve the life-cycle of everything.

Simple. Beautiful. Elegant. Chemistry. Sustainable!

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